When I first started reading this book, I assumed (foolishly, in hindsight) that none of it was going to apply to me. Brands to me mean clothes and aside from the one pair of Nikes I own, I don’t wear name brand clothes. After I started reading it, however, I started thinking about all the brands I was using just to read the book: Overdrive to borrow the eBook from my library, my Windows Dell tablet, Adobe reader to read the book, and even the Chrome browser that I used find the book at my library. I’m sure there are others that I missed. I’m writing this review on my tablet using Word and will post it to Booklikes (it would have been Goodreads a few months ago). I’d never really considered how many brands I use every day and never think a thing about it. I hadn't really thought about celebrities as being brands, but it does make a lot of sense.
(All of the above paragraph was written shorty after I finished this book, the following was written almost 4 hours later).
I really wish I'd taken notes while reading this book. I say that every time I finish a nonfiction book without taking notes, but it's still true. As I read the book, I found so many things interesting about it, things I'd never thought of (like how childhood affects what we buy later in life). And some things I almost couldn't believe (like the pole dancing kit that was marketed in the UK to girls under the age of ten - seriously?) .